The Walgreens Customer Rewards Program Celebrates Balance
Jana Pijak — February 11, 2015 — Lifestyle
American pharmacy Walgreens recently launched a costumer rewards program that really lives up to its "At the corner of healthy and happy" slogan. The brand's Balance Rewards initiative aims to encourage consumers to live a balanced life and will benefit those who make steps toward a healthier future.
Walgreens' customer rewards program aims to "make every healthy choice rewarding" and will monitor one's progress in a number of categories. Whether tracking fitness and weight levels or looking to quit smoking, consumers will be able to monitor goals and will be rewarded with Walgreens shopping points for their progress and successes.
In addition to traditional fitness and health goals, the program is also equipped with less obvious services like blood pressure, sleep and pulse tracking that will appeal to the pharmacy's older demographic.
Walgreens' website even gives users access to a digital health advisor tool and offers 24/7 support from dedicated team members who will help you get on track to a balanced life.
Walgreens' customer rewards program aims to "make every healthy choice rewarding" and will monitor one's progress in a number of categories. Whether tracking fitness and weight levels or looking to quit smoking, consumers will be able to monitor goals and will be rewarded with Walgreens shopping points for their progress and successes.
In addition to traditional fitness and health goals, the program is also equipped with less obvious services like blood pressure, sleep and pulse tracking that will appeal to the pharmacy's older demographic.
Walgreens' website even gives users access to a digital health advisor tool and offers 24/7 support from dedicated team members who will help you get on track to a balanced life.
Trend Themes
1. Health Monitoring Rewards - By offering rewards for monitoring health goals such as fitness, weight levels, blood pressure, sleep, and pulse, Walgreens presents an opportunity for disruptive innovation in the health monitoring industry.
2. Digital Health Advisor - The introduction of a digital health advisor tool and 24/7 support from dedicated team members showcases the potential for disruptive innovation in the digital health industry.
3. Pharmacy Customer Rewards - Walgreens' Balance Rewards program sets a trend for other pharmacies to create customer rewards initiatives, opening up opportunities for disruptive innovation in the pharmacy industry.
Industry Implications
1. Health Monitoring - The integration of health monitoring features into customer rewards programs presents disruptive innovation opportunities in the health monitoring industry.
2. Digital Health - The development of digital health advisor tools and 24/7 support offers disruptive innovation opportunities in the digital health industry.
3. Pharmacy - The introduction of customer rewards programs by pharmacies enables disruptive innovation opportunities within the pharmacy industry.
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