Gainsight's CoPilot Makes Sense of Collected Consumer Data
Laura McQuarrie — May 11, 2015 — Business
References: access.gainsight & venturebeat
There are many resources for businesses when it comes to automating marketing and client relations management, but Gainsight's CoPilot is unique in that it specifically tackles customer retention.
As Gainsight CEO Nick Mehta says: "A company might have a lot of data about customers... but most companies throw a lot of that data away and don’t have any way to act on it." CoPilot is a platform that promises to be a "customer success solution," by reducing churn, increasing upselling and promoting customer advocacy.
CoPilot provides businesses access to automated outreach systems, email templates and analytics that track the effectiveness of messages that are being put forward. The platform makes it easy to see new customers, upcoming renewals, as well as those who are not using a product to its full potential.
As Gainsight CEO Nick Mehta says: "A company might have a lot of data about customers... but most companies throw a lot of that data away and don’t have any way to act on it." CoPilot is a platform that promises to be a "customer success solution," by reducing churn, increasing upselling and promoting customer advocacy.
CoPilot provides businesses access to automated outreach systems, email templates and analytics that track the effectiveness of messages that are being put forward. The platform makes it easy to see new customers, upcoming renewals, as well as those who are not using a product to its full potential.
Trend Themes
1. Automated Outreach Systems - Automated outreach systems offer opportunities for businesses to streamline their customer retention efforts and improve communication with customers.
2. Data-driven Customer Success - Utilizing customer data to drive customer success initiatives can help businesses reduce churn, increase upselling, and promote customer advocacy.
3. Effectiveness Analytics - Analytics that track the effectiveness of customer outreach messages provide valuable insights for businesses to optimize their customer retention strategies.
Industry Implications
1. Customer Relationship Management (CRM) - Implementing CoPilot's customer retention platform can revolutionize the way businesses manage and engage with their customers through CRM systems.
2. Marketing Automation - Integrating CoPilot's automated outreach systems with marketing automation tools can enhance customer retention efforts and improve overall marketing effectiveness.
3. Saas (software as a Service) - CoPilot's data-driven customer success solution is especially relevant for SaaS businesses looking to enhance customer satisfaction, reduce churn, and drive revenue growth.
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