customAdArt Lets Client Tell Photographers What to Shoot
Rob Gregory — August 20, 2009 — Business
References: springwise & customadart
Utilize the power of crowds to have your perfect image made at a price you set. customAdArt flips the traditional stock photography model on its head and allows users to have their images created rather than searching stock sites and never finding an image that really fits their needs.
Springwise says “customAdArt has the potential to save advertisers the time and money they would have spent trying to find the perfect image; photographers, meanwhile, are spared the necessity of 'blindly shooting and hoping that someone might be interested in their particular image,' as the site puts it.
Will crowdsourcing be as controversial in commercial photography as it has been in graphic design? Only time will tell."
Check out customAdArt
Springwise says “customAdArt has the potential to save advertisers the time and money they would have spent trying to find the perfect image; photographers, meanwhile, are spared the necessity of 'blindly shooting and hoping that someone might be interested in their particular image,' as the site puts it.
Will crowdsourcing be as controversial in commercial photography as it has been in graphic design? Only time will tell."
Check out customAdArt
Trend Themes
1. Crowdsourced Photography - Disruptive innovation opportunity: Creating a platform that connects photographers with clients looking for custom images, saving time and money for both parties.
2. Personalized Stock Images - Disruptive innovation opportunity: Developing a platform that allows users to request specific images tailored to their needs, revolutionizing the traditional stock photography model.
3. Adaptive Advertising Imagery - Disruptive innovation opportunity: Introducing a service that enables advertisers to have images made based on their specific requirements, eliminating the need to search for pre-existing stock images.
Industry Implications
1. Photography - Disruptive innovation opportunity: Leveraging technology to connect photographers and clients, creating a more efficient and personalized approach to image creation.
2. Stock Photography - Disruptive innovation opportunity: Redefining the stock photography industry by allowing users to request custom images instead of relying solely on pre-existing stock images.
3. Advertising - Disruptive innovation opportunity: Enabling advertisers to have images made specifically for their campaigns, increasing the relevance and effectiveness of their advertising materials.
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