This Custom Sneaker Kit is Designed for Artistic Children
Jana Pijak — March 22, 2016 — Life-Stages
References: instagram & rockyourkicks
Rock Your Kicks is a brand specializing in custom sneaker kits that are designed for artistic children. While many fashion design-themed toys on the market tend to target girls, this brand's product is promoted with a gender-neutral marketing approach.
Each of the company's custom sneaker kits includes a set of colorful paints, brushes, a paint palette that is designed for mixing and a set of fun stencils that make getting creative an easy feat, even for amateur artists.
Designed for canvas shoes, these custom sneaker kits are even sold with a color wheel, instruction manual and practice canvas pieces that allow kids to test fabric before commiting to a real shoe. Recognizing the growing prevalence of gender-neutral toys, Rock Your Kicks creates a fashion-themed sneaker kit that targets boys without excluding girls in the process.
Each of the company's custom sneaker kits includes a set of colorful paints, brushes, a paint palette that is designed for mixing and a set of fun stencils that make getting creative an easy feat, even for amateur artists.
Designed for canvas shoes, these custom sneaker kits are even sold with a color wheel, instruction manual and practice canvas pieces that allow kids to test fabric before commiting to a real shoe. Recognizing the growing prevalence of gender-neutral toys, Rock Your Kicks creates a fashion-themed sneaker kit that targets boys without excluding girls in the process.
Trend Themes
1. Custom Sneaker Kits for Kids - Opportunity for companies to create more customizable and interactive fashion-related products for children.
2. Gender-neutral Marketing - Opportunity for brands to appeal to a wider audience by using gender-neutral marketing approaches.
3. Growing Need for Artistic Outlets - Opportunity for businesses to explore creative and artistic outlets for children, especially in the wake of remote learning and limited in-person activities.
Industry Implications
1. Children's Fashion - Opportunity for the fashion industry to develop more customizable and interactive products that allow children to express their creativity.
2. Toy Manufacturing - Opportunity for the toy industry to create more gender-neutral and creative products for children who are interested in fashion and art.
3. Education and Leisure - Opportunity for educational and leisure businesses to explore creative and artistic outlets for children who are looking for engaging activities outside of traditional academic settings.
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