Kate Spade & Fossil Joined to Create New Custom Smartwatches
Madison Mackay — January 9, 2018 — Fashion
Kate Spade New York teamed up with well known watch company Fossil to create a new custom smartwatch, which was presented at this year's CES events.
These watches are fully customizable, sleek, compact and very fashionable. This watch comes in three different styles: a rose gold case with a leather strap, a rose gold case with a bracelet, or a gold case with a leather strap.
The body of the Kate Spade New York custom smartwatch is one of a kind in this very popular market. Uniquely, this watch runs the app 'Choose Your Look,' a compatible app to help the user coordinate the face color of this watch with the rest of their outfit. Including a built-in microphone, Bluetooth capabilities, and an expected battery life of up to 24 hours, this new high fashion smartwatch aims to please.
These watches are fully customizable, sleek, compact and very fashionable. This watch comes in three different styles: a rose gold case with a leather strap, a rose gold case with a bracelet, or a gold case with a leather strap.
The body of the Kate Spade New York custom smartwatch is one of a kind in this very popular market. Uniquely, this watch runs the app 'Choose Your Look,' a compatible app to help the user coordinate the face color of this watch with the rest of their outfit. Including a built-in microphone, Bluetooth capabilities, and an expected battery life of up to 24 hours, this new high fashion smartwatch aims to please.
Trend Themes
1. Customizable Smartwatches - The trend of customizable smartwatches - offering unique options for watch faces, materials, and features - presents an opportunity for luxury watch and lifestyle brands to appeal to a tech-savvy audience.
2. Fashion-tech Collaborations - The growing trend of fashion-tech collaborations - like Kate Spade's partnership with Fossil - offers opportunities for both the fashion and tech industries to innovate and create stylish and functional technology products.
3. Wearables as Fashion Accessories - The rise of wearables as fashion accessories allows for new product design and marketing strategies in the fashion and tech industries, with a focus on sleek aesthetics and personalized features.
Industry Implications
1. Watch and Jewelry Industry - The watch and jewelry industry can explore new markets and revenue streams through the development of high-end customizable smartwatches that blur the line between fashion accessories and tech gadgets.
2. Fashion Industry - The fashion industry can expand its offerings by collaborating with tech companies to create stylish and functional wearable technology products, presenting new opportunities for innovation and brand partnerships.
3. Technology Industry - The technology industry can reach new audiences and tap into the growing demand for fashion-forward wearable technology through collaborations and developments that prioritize sleek design and personalized features.
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