Kroger Wine Lets Consumers Build a Custom Pack of Wine for the Holidays
Katherine Pendrill — November 21, 2019 — Business
References: wine.kroger & delish
This holiday season, you can make sure your bar is fully stocked thanks to Kroger's new option to build a custom pack of wine.
Kroger Wine offers a wide selection of wines from around the world in four, six, or 12 bottle packs. When shopping, customers have the option to choose from a number of discovery packs that feature pre-selected wines, or they can choose to build a custom pack of wine. Kroger allows customers to select a six-pack of wine or a 12 pack, and then choose from more than 45 different vinos. There are pinot noirs from New Zealand, rosé from Italy, chardonnays from the US, and plenty more. Best of all, the custom wine packs a delivered right to your door, so you don't have to worry about lugging any heavy bottles home from the store.
Image Credit: Kroger Wine
Kroger Wine offers a wide selection of wines from around the world in four, six, or 12 bottle packs. When shopping, customers have the option to choose from a number of discovery packs that feature pre-selected wines, or they can choose to build a custom pack of wine. Kroger allows customers to select a six-pack of wine or a 12 pack, and then choose from more than 45 different vinos. There are pinot noirs from New Zealand, rosé from Italy, chardonnays from the US, and plenty more. Best of all, the custom wine packs a delivered right to your door, so you don't have to worry about lugging any heavy bottles home from the store.
Image Credit: Kroger Wine
Trend Themes
1. Custom Wine Packs - Opportunity for wineries and retailers to offer customizable wine packs, catering to individual preferences.
2. E-commerce Wine Delivery - Potential for online wine retailers to disrupt the traditional retail model by delivering custom wine packs directly to customers' homes.
3. International Wine Selection - Growing demand for wines from different regions provides an opportunity for winemakers to offer a variety of international options in custom wine packs.
Industry Implications
1. Wine Retail - Wine retailers can leverage the trend of custom wine packs to provide personalized offerings and differentiate themselves in the market.
2. E-commerce - The rise of e-commerce wine delivery presents an opportunity for online retailers to tap into the growing demand for custom wine packs.
3. Wine Production - Wineries can explore the production of custom wine packs to cater to the evolving preferences of consumers and expand their market reach.
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