Beautonomy Helps Consumers Create Stylish Custom Makeup Palettes
Laura McQuarrie — September 28, 2018 — Art & Design
References: beautonomy & cosmeticsbusiness
Beautonomy is a new digital start-up that is centered around helping consumers create their own custom makeup palettes that are fashion-forward, fun and highly Instagrammable.
When it comes to getting started, consumers are able to create a custom cosmetic palette by starting from scratch or using one of the templates created by Beautonomy. After setting on a palette itself, consumers are able to fill the individual product wells with brush, bronzer, highlighter and more. Alternatively, consumers may also shop some of the palettes that Beautonomy put together like the nostalgic 'Don't Speak Palette,' which is styled to look like a cassette tape.
Many brands are turning to co-creation as a means of engaging with consumers—particularly Millennial and Gen Z groups—who are motivated to take an active part in the making of their own products.
When it comes to getting started, consumers are able to create a custom cosmetic palette by starting from scratch or using one of the templates created by Beautonomy. After setting on a palette itself, consumers are able to fill the individual product wells with brush, bronzer, highlighter and more. Alternatively, consumers may also shop some of the palettes that Beautonomy put together like the nostalgic 'Don't Speak Palette,' which is styled to look like a cassette tape.
Many brands are turning to co-creation as a means of engaging with consumers—particularly Millennial and Gen Z groups—who are motivated to take an active part in the making of their own products.
Trend Themes
1. Co-creation Engagement - Brands are turning to co-creation to engage with Millennial and Gen Z consumers, allowing them to take an active part in product creation.
2. Custom Makeup Palettes - Consumers are embracing the trend of creating their own bespoke makeup palettes, resulting in unique and personalized beauty products.
3. Fashion-forward Cosmetics - The rise of digital platforms like Beautonomy is enabling consumers to create highly Instagrammable and stylish custom makeup palettes.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can leverage the trend of co-creation to attract and retain Millennial and Gen Z consumers, offering personalized makeup palettes.
2. Digital Platforms - Digital start-ups like Beautonomy are disrupting the cosmetics industry by empowering consumers to design their own custom makeup palettes.
3. Social Media Marketing - With the rise of fashion-forward cosmetic products, businesses can capitalize on consumers' desire for Instagrammable beauty content by incorporating it into their social media marketing strategies.
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