HSBC Bank Promo in Heathrow
Going Like Sixty — December 5, 2008 — Marketing
References: cunning & springwise
Would you like a custom-made magazine for your flight from Heathrow? HSBC, a banking giant, is offering the service to passengers for a limited time. You browse for a cover that appeals to you, then browse for articles, which are printed individually. When you have assembled your reading material, an HSBC rep will bind your custom magazine while you wait.
Implications - Airlines continue to look for creative ways to make long flights enjoyable for customers. Private TV screens and additional leg room have worked well, but with this magazine idea, consumers are getting a custom package. Even though this is a one-time service, it is still a good idea for airlines to consider launching a project dedicated to custom entertainment. Innovations like this would greatly enhance the in-flight experience.
Implications - Airlines continue to look for creative ways to make long flights enjoyable for customers. Private TV screens and additional leg room have worked well, but with this magazine idea, consumers are getting a custom package. Even though this is a one-time service, it is still a good idea for airlines to consider launching a project dedicated to custom entertainment. Innovations like this would greatly enhance the in-flight experience.
Trend Themes
1. Custom Entertainment for Air Travelers - HSBC's limited-time personalized magazine service shows potential for airlines to offer custom entertainment packages for long flights, enhancing the in-flight experience.
2. On-demand Printing for Customized Reading Materials - HSBC's custom magazine service is an example of the potential of on-demand printing for personalized reading materials, which could disrupt the traditional publishing industry.
3. Personalized Marketing Strategies for Brands in Airports - HSBC's promotional personalized magazine service highlights a potential opportunity for brands to utilize customized marketing in airports to enhance their consumer experience.
Industry Implications
1. Airline Industry - Airlines can benefit from implementing projects dedicated to custom entertainment options for passengers to enhance the in-flight experience, as demonstrated by HSBC's personalized magazine service.
2. Printing Industry - The potential for on-demand printing of personalized reading materials, such as magazines, shows disruptive innovation opportunities for the traditional publishing industry.
3. Advertising & Marketing Industry - HSBC's personalized magazine service demonstrates opportunities for brands to utilize customized marketing strategies in airports to enhance the consumer experience for passengers, highlights potential disruptions in the advertising and marketing industry.
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