Alpha Industry Nods to Playboy with Latest Drop of Jackets
Kalin Ned — November 29, 2018 — Pop Culture
References: alphaindustries & highsnobiety
These custom jacket designs celebrate Playboy's 65th anniversary. Created by Alpha Industries, the transitional outerwear pieces boast the brand's classic silhouette. Titled the 'Playboy MA-1 Blood Chit' and the 'Playboy MA-1 Natus,' the garments are retailing for $200 USD and $225 USD respectively.
Each of the custom jacket designs has been adorned with utilitarian-forward detailing that truly elevates the aesthetic. From the removable Playboy bunny patch and the custom logotypes to the signature Alpha Industries hardware that boasts 'Remove Before Flight,' the outerwear is definitely eye-catching.
Alpha Industries' tribute to Playboy is yet another example of how brands converge within the industry to delight consumers and bring them something unique and limited edition. It will come as no surprise that the custom jacket designs become a hot commodity.
Each of the custom jacket designs has been adorned with utilitarian-forward detailing that truly elevates the aesthetic. From the removable Playboy bunny patch and the custom logotypes to the signature Alpha Industries hardware that boasts 'Remove Before Flight,' the outerwear is definitely eye-catching.
Alpha Industries' tribute to Playboy is yet another example of how brands converge within the industry to delight consumers and bring them something unique and limited edition. It will come as no surprise that the custom jacket designs become a hot commodity.
Trend Themes
1. Custom Jacket Designs - The trend of custom jacket designs offers disruptive innovation opportunities for brands to collaborate and create unique limited-edition pieces that delight consumers.
2. Utilitarian-forward Detailing - The trend of utilitarian-forward detailing in fashion presents disruptive innovation opportunities for brands to incorporate functional and practical design elements into their products, enhancing both aesthetic and functionality.
3. Brand Convergence - The trend of brand convergence within the fashion industry creates disruptive innovation opportunities for companies to collaborate and combine their unique aesthetics, attracting new audiences and creating limited edition products.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of custom jacket designs by partnering with artists and designers to create exclusive and personalized outerwear pieces, catering to individual preferences and creating new revenue streams.
2. Apparel Manufacturing - The apparel manufacturing industry can explore the trend of utilitarian-forward detailing by incorporating functional features and innovative hardware into their designs, adding value to their products and appealing to a wider range of consumers.
3. Branding and Marketing - The branding and marketing industry can leverage the trend of brand convergence by facilitating collaborations between brands, creating unique limited edition products that generate buzz, and capturing the attention of consumers.
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