Stuart Weitzman's SWxYOU Series Can Now Be Made into Custom Heels
Laura McQuarrie — August 14, 2014 — Fashion
References: stuartweitzman & luxurylaunches
Although there's something prestigious about being able to pick up a designer item and call it your own, Stuart Weitzman is now giving admirers of his work the chance to create their own custom heels.
The designer is reinventing his SWxYOU line for the fourth time, now giving women the opportunity to craft their dream shoe. Everything can be customized, right from the style and height of the heel to the material it is made from. Choices include everything from kitten heels to stilettos, suede, crocodile leather and 14 different colors. Surprisingly, these custom designer shoes are not outrageously priced, retailing for anywhere from about $350 to $400. However, the SWxYOU: Perfect Pumps promotion is only running for two weeks online.
The designer is reinventing his SWxYOU line for the fourth time, now giving women the opportunity to craft their dream shoe. Everything can be customized, right from the style and height of the heel to the material it is made from. Choices include everything from kitten heels to stilettos, suede, crocodile leather and 14 different colors. Surprisingly, these custom designer shoes are not outrageously priced, retailing for anywhere from about $350 to $400. However, the SWxYOU: Perfect Pumps promotion is only running for two weeks online.
Trend Themes
1. Custom Designer Footwear - The rise of customizable footwear options is disrupting the traditional model of designer fashion, allowing consumers to have unique and personalized products.
2. Co-creation with Customers - By offering customers the opportunity to fully customize their own shoes, Stuart Weitzman is embracing a co-creation approach where customers are involved in the design process, leading to a more personalized product and increased customer loyalty.
3. Affordable Luxury - Stuart Weitzman's custom designer shoes are priced competitively, offering consumers the chance to own a luxury product at a fraction of the usual price point.
Industry Implications
1. Footwear Manufacturing - Manufacturers in the footwear industry have an opportunity to embrace customizable options, offering consumers unique and personalized products that stand out from their competitors.
2. Fashion Retail - Retailers in the fashion industry have an opportunity to add customizable options to their list of services, providing consumers with a new level of customization and personalization to their shopping experience.
3. Online Retailing - Online retailers have an opportunity to leverage technology to provide more in-depth customization experiences to customers, ultimately leading to increased customer loyalty and repeat business.
6.3
Score
Popularity
Activity
Freshness
