Japan's I WRAP YOU Custom Gift Wrap is Personalized with a Photo
Laura McQuarrie — December 31, 2014 — Art & Design
References: plazastyle & japantrends
Often, the way a gift is presented to a recipient is just as important as its contents—inspired by this, the I WRAP YOU service was set up in Japanese malls this season to provide shoppers with custom gift wrap.
Shoppers were invited to pose for a photo before a backdrop and have their image captured, ranging from heartwarming to serious and pure silly. From there, the images were printed out onto special wrapping paper to cover gifts. Since the tradition of giving gifts at Christmas hasn't quite caught on in Japan, this service is a neat way to encourage wrapping up a gift during the season. Rather than having to include a tag indicating who the gift is from, this is also a neat way to make it very visually apparent.
Shoppers were invited to pose for a photo before a backdrop and have their image captured, ranging from heartwarming to serious and pure silly. From there, the images were printed out onto special wrapping paper to cover gifts. Since the tradition of giving gifts at Christmas hasn't quite caught on in Japan, this service is a neat way to encourage wrapping up a gift during the season. Rather than having to include a tag indicating who the gift is from, this is also a neat way to make it very visually apparent.
Trend Themes
1. Custom Photographic Wrapping Paper - The trend of personalized photographic wrapping paper allows gift-givers to create a memorable and visually appealing presentation for their gifts.
2. Interactive Gift Wrapping Services - The trend of interactive gift wrapping services such as I WRAP YOU in Japanese malls offers a unique and engaging experience for shoppers.
3. Visual Communication Gift Tags - The trend of using photographic wrapping paper eliminates the need for traditional gift tags and allows for a visually apparent indication of the gift-giver.
Industry Implications
1. Retail - Retailers can capitalize on the trend of custom photographic wrapping paper by offering personalized gift wrapping services to attract customers.
2. Printing - The printing industry can benefit from the demand for specialized photographic wrapping paper by providing innovative printing techniques and high-quality materials.
3. Photography - The photography industry can explore opportunities in the production of customized photographic wrapping paper by offering high-resolution printing services and creative backdrop options.
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