Pura Vida's Designs are Minimalist, Stylish, and Quite Affordable
Kalin Ned — May 6, 2020 — Art & Design
References: puravidabracelets
Pura Vida recently launched a collection that will bring consumers meaningful, custom engraved jewelry. Retailing between $30 and $45 CAD, the pieces become quite accessible for individuals who are mindful of their budget. From the 'Engravable Bar Necklace' to the 'Engravable Signet Ring,' the silhouettes of the jewelry are minimalist and suitable to fit any style preference. The collection also features a few bracelet options and one more ring.
Consumers can choose a font for their message, a symbol, and even greek letters to embed on the surface of the pieces. Some of the custom engraved jewelry is also available in different materials—the Engravable Bar Necklace, for example, is sold as Brass Base with Rhodium (silver-white metallic) Plating or as Brass Base with Rose Gold Plating.
Image Credit: Pura Vida
Consumers can choose a font for their message, a symbol, and even greek letters to embed on the surface of the pieces. Some of the custom engraved jewelry is also available in different materials—the Engravable Bar Necklace, for example, is sold as Brass Base with Rhodium (silver-white metallic) Plating or as Brass Base with Rose Gold Plating.
Image Credit: Pura Vida
Trend Themes
1. Custom Engraved Jewelry - Opportunity for personalized and affordable fashion in jewelry.
2. Minimalist Jewelry Design - Opportunity for simplistic and versatile style in jewelry.
3. Affordable Jewelry Collection - Opportunity for accessible and budget-friendly jewelry offerings.
Industry Implications
1. Fashion Accessories - Disruptive opportunities for online retailers to offer personalized and affordable jewelry.
2. E-commerce - Disruptive opportunities for personalized jewelry concept and ecommerce platform.
3. Fashion Retail - Disruptive opportunities for personalized and budget-friendly fashion accessories.
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