L'Oreal is Now Offering a Tailored Service Called CUSTOM D.O.S.E
Laura McQuarrie — March 13, 2018 — Fashion
References: skinceuticals & prnewswire
In partnership with L'Oréal-owned SkinCeuticals, L'Oréal's Technology Incubator is now launching a new personalized skincare service called 'CUSTOM D.O.S.E.'
D.O.S.E. boasts the ability to scan and assess a consumer's unique needs and develop a corrective serum with specially selected active ingredients to address their specific skincare issues.
As Guive Balooch, the Global Vice President of L'Oréal's Technology Incubator notes: "D.O.S.E. acts like a mini skincare laboratory, combining lab-grade formulation and factory-grade manufacturing into a machine that sits on the counter." D.O.S.E. sets itself apart for its ability to mix active ingredients and address multiple skincare concerns with a single formula. To begin the process of creating a custom serum, one must complete an assessment via a tablet, so that data may be sent to the D.O.S.E. machine, the product may be created and packaged with a custom label. During the creation of D.O.S.E., 2,000 algorithms were created based on 250 unique skin types.
D.O.S.E. boasts the ability to scan and assess a consumer's unique needs and develop a corrective serum with specially selected active ingredients to address their specific skincare issues.
As Guive Balooch, the Global Vice President of L'Oréal's Technology Incubator notes: "D.O.S.E. acts like a mini skincare laboratory, combining lab-grade formulation and factory-grade manufacturing into a machine that sits on the counter." D.O.S.E. sets itself apart for its ability to mix active ingredients and address multiple skincare concerns with a single formula. To begin the process of creating a custom serum, one must complete an assessment via a tablet, so that data may be sent to the D.O.S.E. machine, the product may be created and packaged with a custom label. During the creation of D.O.S.E., 2,000 algorithms were created based on 250 unique skin types.
Trend Themes
1. Personalized Skincare - Customized skincare services that use technology, AI and algorithms for personalized skincare.
2. Skin Assessment and Analyzing - Advanced skin scanning and assessment technologies along with data analysis, AI, and machine learning is creating new opportunities in the beauty industry.
3. Direct-to-consumer Products - Companies that provide personalized, direct-to-consumer products and services are disrupting traditional supply chains and creating new experiences for customers.
Industry Implications
1. Beauty and Skincare Services - Skincare service providers can utilize technology and algorithms to provide personalized and effective skincare products and services to their customers.
2. Health Tech - The convergence of technology and healthcare is opening up new avenues for personalized care and treatment.
3. Consumer Packaged Goods Industry - Direct-to-consumer personalized products are disrupting traditional consumer packaged goods business models, creating new opportunities for innovation and customer engagement.
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