Sanrio's 'Chanrio Maker' is a Tool for Digital Character Creation
Laura McQuarrie — July 17, 2015 — Life-Stages
References: chanrio & japantrends
As impossible as it might seem to create a character that's more adorable than My Melody, or more beloved than Hello Kitty, with the 'Chanrio Maker,' anyone can try their hand at creating a 2D custom cartoon avatar in the style of a Sanrio characters.
The Chanrio Maker is based off of the Chanrio character, who represents the Sanrio theme park in Tama New Town. In the character creation tool, it's possible to start by generating a face using one of the pre-set templates, or uploading a photo.
The following pages in the custom cartoon creator feature an assortment of clothing and accessories that can be used to adorn the character. Users will notice that some items on the generator are locked with a password—to make them usable, people must visit the theme park to find them. Additionally, a printed Chanrio Card gives park visitors the chance to redeem special discounts at Puroland.
Most impressively, the Chanrio Maker was launched under a week ago and since then, more than two million people have already used the service.
The Chanrio Maker is based off of the Chanrio character, who represents the Sanrio theme park in Tama New Town. In the character creation tool, it's possible to start by generating a face using one of the pre-set templates, or uploading a photo.
The following pages in the custom cartoon creator feature an assortment of clothing and accessories that can be used to adorn the character. Users will notice that some items on the generator are locked with a password—to make them usable, people must visit the theme park to find them. Additionally, a printed Chanrio Card gives park visitors the chance to redeem special discounts at Puroland.
Most impressively, the Chanrio Maker was launched under a week ago and since then, more than two million people have already used the service.
Trend Themes
1. Custom Cartoon Avatars - Businesses can create custom cartoon avatars to represent their brand or engage with customers.
2. Digital Character Creation - Businesses can create their own digital characters for use in marketing or branding campaigns.
3. Interactive Theme Park Experiences - Businesses in the entertainment industry could create interactive theme park experiences that allow customers to create and personalize digital characters.
Industry Implications
1. Entertainment - The entertainment industry can use custom cartoon creation tools to create unique and engaging characters for use in movies, TV shows, and video games.
2. Marketing and Advertising - Businesses can create custom cartoon avatars to represent their brand in marketing and advertising campaigns, or for use in social media engagement.
3. Theme Parks and Attractions - Theme parks and attractions can use digital character creation tools to enhance the customer experience, allowing guests to create personalized characters and interact with them throughout the park.
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