Maxi-Cosi's Online Platform Helps Parents Personalize Infant Car Seats
Laura McQuarrie — April 21, 2015 — Art & Design
References: maxicosicustom & stockhouse
Safety usually takes precedence over style in many infant products, but Maxi-Cosi is a brand proving that it can provide both by introducing an online platform for the creation of custom car seats.
From colored seat cushions to the canopy and frame, the Maxi-Cosi Custom Program features over 250 potential ways to customize the Mico Max 30 model. This car seat boasts being the lightest premium car seat on the market and is compatible with a number of strollers for Maxi-Cosi for ease of transportation. Other impressive features of the car seat include a snap-on pad that can be easily removed for washing and a one-click system for effortless installation.
Once an order is placed through the Maxi-Cosi Custom Program, each of the custom car seats is assembled by hand and delivered within three weeks.
From colored seat cushions to the canopy and frame, the Maxi-Cosi Custom Program features over 250 potential ways to customize the Mico Max 30 model. This car seat boasts being the lightest premium car seat on the market and is compatible with a number of strollers for Maxi-Cosi for ease of transportation. Other impressive features of the car seat include a snap-on pad that can be easily removed for washing and a one-click system for effortless installation.
Once an order is placed through the Maxi-Cosi Custom Program, each of the custom car seats is assembled by hand and delivered within three weeks.
Trend Themes
1. Custom Car Products - With the success of Maxi-Cosi's custom car seat platform, expect to see other infant products, as well as adult car products, start offering customization options.
2. Online Custom Platforms - As more consumers become interested in customizable products, expect to see other industries begin to build their own online custom platforms.
3. Functional Style - This trend of customization shows that consumers are looking for products that blend both style and functionality, providing an opportunity for businesses to develop products that meet both needs.
Industry Implications
1. Infant Products - The success of Maxi-Cosi's custom car seats program highlights the potential for other infant products, such as strollers and clothes, to offer similar customization options.
2. Automotive Industry - As consumers become more interested in customization, the automotive industry has an opportunity to offer more customizable options in both interior and exterior design.
3. Furniture Industry - With the success of Maxi-Cosi's custom car seats program, furniture companies could start exploring similar customization options for other consumer products such as chairs and sofas.
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