Dairy Queen is Serving Up Two New Cupfections This Spring
Katherine Pendrill — April 14, 2019 — Lifestyle
References: dairyqueen & brandeating
Sundae lovers get your spoons ready because Dairy Queen just announced the debut of two new Cupfections for spring. Unlike your classic Dairy Queen sundae, these new treats are like two desserts in one.
Dairy Queen's Cupfections are essentially layered sundaes that combine classic desserts with creamy vanilla soft serve. The new Summer Berry Cupfection is a bit like a deconstructed cupcake in a bowl, with hunks of vanilla cake mixed with raspberries, blackberries, blueberries, vanilla soft serve, chocolate chunks, and whipped topping. On the other hand, the new Brownie and Oreo Cupfection combines sweet vanilla soft serve with pieces of Triple Chocolate Brownies, crumbled Oreo cookies, chocolate sauce, and fluffy marshmallow topping.
With spring in full swing, these new desserts are perfect for sunny days.
Image Credit: Dairy Queen.
Dairy Queen's Cupfections are essentially layered sundaes that combine classic desserts with creamy vanilla soft serve. The new Summer Berry Cupfection is a bit like a deconstructed cupcake in a bowl, with hunks of vanilla cake mixed with raspberries, blackberries, blueberries, vanilla soft serve, chocolate chunks, and whipped topping. On the other hand, the new Brownie and Oreo Cupfection combines sweet vanilla soft serve with pieces of Triple Chocolate Brownies, crumbled Oreo cookies, chocolate sauce, and fluffy marshmallow topping.
With spring in full swing, these new desserts are perfect for sunny days.
Image Credit: Dairy Queen.
Trend Themes
1. Layered Sundaes - Disruptive innovation opportunity: Create unique combinations of classic desserts layered with soft serve.
2. Deconstructed Cupcakes - Disruptive innovation opportunity: Develop deconstructed versions of popular desserts for a unique presentation.
3. Cupfections - Disruptive innovation opportunity: Introduce innovative dessert concepts that combine different sweet treats into one delightful experience.
Industry Implications
1. Frozen Desserts - Disruptive innovation opportunity: Experiment with new flavors, textures, and combinations within the frozen dessert industry.
2. Fast Food Chains - Disruptive innovation opportunity: Explore new dessert offerings to enhance customer experiences and attract new clientele.
3. Foodservice Packaging - Disruptive innovation opportunity: Design packaging solutions that can accommodate layered and deconstructed desserts while maintaining freshness and presentation.
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