The Cumberland Farms Birthday Blast Ice Cream Marks 80 Years
Michael Hemsworth — February 8, 2019 — Lifestyle
References: cumberlandfarms & trndmonitor
The Cumberland Farms Birthday Blast ice cream has been unveiled by the retailer as a celebratory treat that marks 80 years of business and offers consumers an indulgent way to get in on the excitement.
The ice cream features a cake batter-flavored base that has been mixed with swirls of frosting, ample rainbow sprinkles and chunks of real yellow cake. These ingredients work together to create a perfect frozen recreation of the classic celebratory dessert that can only be purchased from one of the 600 Cumberland Farms location across the nation.
The Cumberland Farms Birthday Blast ice cream has been launched alongside other celebratory treats as well as additional in-store promotions for patrons to take advantage of for a limited time.
The ice cream features a cake batter-flavored base that has been mixed with swirls of frosting, ample rainbow sprinkles and chunks of real yellow cake. These ingredients work together to create a perfect frozen recreation of the classic celebratory dessert that can only be purchased from one of the 600 Cumberland Farms location across the nation.
The Cumberland Farms Birthday Blast ice cream has been launched alongside other celebratory treats as well as additional in-store promotions for patrons to take advantage of for a limited time.
Trend Themes
1. Celebratory Ice Cream - Opportunity for ice cream manufacturers to create celebratory themed ice creams that align with special occasions for consumers.
2. Innovative Ingredients - Opportunity for food manufacturers to experiment with unique and creative ingredients to create new and exciting flavors for consumers.
3. Limited Editions - Opportunity for retailers to create limited edition products that create a sense of exclusivity and urgency for consumers.
Industry Implications
1. Ice Cream Manufacturing - Ice cream manufacturers can innovate by creating celebratory themed ice creams that align with special occasions for consumers.
2. Food Manufacturing - Food manufacturers can explore unique and creative ingredients to create new and exciting flavors for consumers.
3. Retail - Retailers can create limited edition products that create a sense of exclusivity and urgency for consumers.
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