Migos' 'Culture II' Merchandise Takes Inspiration from Gucci
Amy Duong — January 15, 2018 — Pop Culture
References: hypebeast
The rapper Migos is promoting his upcoming album, Culture II with a few clothing products. The merchandise in correspondence to the upcoming music features graphic t-shirts and hoodies. The brand "MUSIC IS UNIVERSAL" held a pop-up store within Bloomingdale's New York and Beverly Center to display the rapper's promoted goods.
There is inspiration taken from one of Migo's favorite fashion brands, Gucci, in the branded goods. The t-shirt from the collection is all-white with two tigers surrounding a rose with a spiderweb statement on the back and a rose on the chest. The bright orange hoodie stands out with a tiger head printed on the front of the hoodie and the album name "Culture II" imprinted on both the back and on the chest of the garment.
There is inspiration taken from one of Migo's favorite fashion brands, Gucci, in the branded goods. The t-shirt from the collection is all-white with two tigers surrounding a rose with a spiderweb statement on the back and a rose on the chest. The bright orange hoodie stands out with a tiger head printed on the front of the hoodie and the album name "Culture II" imprinted on both the back and on the chest of the garment.
Trend Themes
1. Rapper Merchandise - Disruptive innovation opportunity: Collaboration between musicians and fashion brands to create unique and limited-edition clothing products.
2. Graphic T-shirts - Disruptive innovation opportunity: Using graphic design and branding to create visually appealing and statement-making t-shirts for promotional purposes.
3. Pop-up Stores - Disruptive innovation opportunity: Creating temporary retail spaces to showcase and sell exclusive merchandise, attracting fans and creating a sense of exclusivity.
Industry Implications
1. Music - Disruptive innovation opportunity: Collaboration between musicians and fashion brands, expanding revenue streams and creating unique fan experiences.
2. Fashion - Disruptive innovation opportunity: Incorporating elements of music into fashion designs, creating a new style that resonates with music enthusiasts.
3. Retail - Disruptive innovation opportunity: Embracing pop-up stores as a marketing strategy to generate buzz and increase sales for exclusive merchandise.
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