Lernert & Sander Created an Incredible Image for Dutch Newspaper De Volkskrant
Meghan Young — May 15, 2015 — Fashion
References: lernertandsander & visualnews
The concept of cube food isn't new, but conceptual design studio Lernert & Sander has taken this idea to the next level. They cut 98 unprocessed foods into perfect 2.5 cm cubes. Arranging the cube food into an equally perfect grid, the resulting arrangement was captured for a special photography issue for Dutch newspaper De Volkskrant.
Closer shots of the cube food show to those who believe the work to be digitally fabricated that isn't the case at all. Full of different textures and even negative space, each cube food was carefully created by hand. They range from fish and meat to fruit and vegetables. 50 signed copies of the stunning poster are currently available.
Closer shots of the cube food show to those who believe the work to be digitally fabricated that isn't the case at all. Full of different textures and even negative space, each cube food was carefully created by hand. They range from fish and meat to fruit and vegetables. 50 signed copies of the stunning poster are currently available.
Trend Themes
1. Cube Food Art - The trend of artistic food displays brings an opportunity for creative chefs to offer visually stunning dishes.
2. Handcrafted Food Design - The trend of artisanal and bespoke food design creates a potential niche market for chefs who uses unique and innovative techniques for handmade food artworks.
3. Minimalistic Food Arrangement - The trend of minimalist food arrangement creates an opportunity for chefs to present food in new and innovative ways to differentiate their brand and menu.
Industry Implications
1. Food and Beverage Industry - Innovative food design creates a considerable marketing opportunity for restaurant owners and chefs who want to set their business apart in the competitive food and beverage industry.
2. Hospitality Industry - Hotels and resorts can use innovative food art to attract guests and tourists and create unique culinary experiences.
3. Art and Design Industry - The food art trend intersects with the art and design industry, opening up a new avenue for creatives to explore by experimenting with food as a medium for creating art.
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