Zoe Kravitz Teams Up with Swarovski to Create a Jewelry Collection
Caslon Branscombe — March 11, 2013 — Fashion
References: swarovski-crystallized & wwd
Zoë Kravitz has tried her hand at yet another profession with her Swarovski Crystallized Capsule jewelry collection. Swarovski Crystalized gave Kravitz creative freedom to design the jewelry line, and she has come up with nine pieces for her Capsule collection. With an understated sparkle and a little edge, these pieces look nothing like typical Swarovski bling. The necklaces are made up of thinly layered chains that are bedazzled with an eclectic mix of crystals, stones and metal embellishments. Kravitz added another personal touch to the collection by using her birthstones, turquoise and tanzanite to add a pop of color to an otherwise silver piece of jewelry. When asked about how she would wear them, she said, “Sometimes there is beauty in simplicity and sometimes it’s fun to pile it all on.”
Kravitz’s Swarovski Crystalized Capsule collection is right on trend with tribal charms, which were inspired by places she hopes to travel to someday. While edgy enough to wear during they day, the bits of Swarovski add enough glitz to be worn at night.
Kravitz’s Swarovski Crystalized Capsule collection is right on trend with tribal charms, which were inspired by places she hopes to travel to someday. While edgy enough to wear during they day, the bits of Swarovski add enough glitz to be worn at night.
Trend Themes
1. Customized Celebrity Jewelry - Opportunity to capitalize on the demand for unique and personalized jewelry pieces endorsed by celebrities.
2. Understated Sparkle - Innovation in jewelry design that combines delicate elegance with a subtle touch of glamour, appealing to those seeking refined accessories.
3. Tribal Charms - Development of jewelry collections that draw inspiration from tribal cultures, offering a unique and cultural aesthetic.
Industry Implications
1. Fashion Jewelry - Opportunity for fashion jewelry companies to collaborate with celebrities and create customized collections that reflect their personal style.
2. Luxury Accessories - Incorporating understated sparkle into luxury accessories to cater to the demand for refined and sophisticated designs.
3. Travel Retail - Curating and marketing jewelry collections inspired by various cultures and destinations to appeal to globetrotters and travel enthusiasts.
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