Pacifica is Making Infused Face Wipes, Lotions and More
Laura McQuarrie — March 16, 2018 — Fashion
References: pacificabeauty
Just as some consumers are integrating crystals into their spiritual and wellness routines, these healing natural stones are also appearing in crystal-infused skincare products and cosmetics.
Pacifica recently expanded its vegan and cruelty-free skincare assortment with a number of products enhanced with high-vibration crystals. While many consumers are used to using lotion, face wash and cleansing wipes on a daily basis, Pacifica is now offering reinvented versions of these products with its Crystal Youth Gem-Infused Face Lotion, Crystal Foam Sparkling Clean Face Wash and the Crystal Melon Makeup Removing Wipes.
As well as touting the benefits of crystals for "energized radiance," some products like the Crystal Power Hydro Mist also call out the "aromapowers" of uplifting ingredients like watermelon and lemongrass.
Pacifica recently expanded its vegan and cruelty-free skincare assortment with a number of products enhanced with high-vibration crystals. While many consumers are used to using lotion, face wash and cleansing wipes on a daily basis, Pacifica is now offering reinvented versions of these products with its Crystal Youth Gem-Infused Face Lotion, Crystal Foam Sparkling Clean Face Wash and the Crystal Melon Makeup Removing Wipes.
As well as touting the benefits of crystals for "energized radiance," some products like the Crystal Power Hydro Mist also call out the "aromapowers" of uplifting ingredients like watermelon and lemongrass.
Trend Themes
1. Crystal-infused Skincare - The trend of incorporating high-vibration crystals into skincare products presents an opportunity for disruptive innovation in the beauty industry.
2. Vegan and Cruelty-free Skincare - The growing demand for vegan and cruelty-free skincare products opens up opportunities for disruptive innovation in the cosmetics industry.
3. Gem-infused Face Products - The popularity of gem-infused face lotions, face washes, and makeup removing wipes creates a space for disruptive innovation in the skincare market.
Industry Implications
1. Beauty - The beauty industry can explore new product formulations that incorporate crystals and their healing properties.
2. Cosmetics - The cosmetics industry can capitalize on the demand for vegan and cruelty-free skincare products enhanced with high-vibration crystals.
3. Skincare - The skincare industry has the opportunity to develop innovative gem-infused face products that offer unique benefits to consumers.
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