Fashion Spy — August 24, 2006 — Fashion
References: suelzkotlett & designspotter
Just because you're injured doesn't mean you have to look bad. Add a little bling to your boo boo with crystal encrusted bandaids. Available in the MAK design shop in Vienna or online from 10 Euros for a three pack.
Implications - For the consumer who has everything, not very many products will capture their attention. Thus, it becomes a challenge of brands and marketers to create completely unique products that also bear luxury in mind. An item like this blinged-out bandaid is a perfect way to infuse luxury and novelty into everyday products to get the attention of even the most affluent of consumers.
Implications - For the consumer who has everything, not very many products will capture their attention. Thus, it becomes a challenge of brands and marketers to create completely unique products that also bear luxury in mind. An item like this blinged-out bandaid is a perfect way to infuse luxury and novelty into everyday products to get the attention of even the most affluent of consumers.
Trend Themes
1. Luxury Novelty Products - As brands look for unique ways to capture the attention of affluent consumers, creating luxury novelty products such as crystal-encrusted band-aids can provide a new product market.
2. Fashionable Medical Devices - Making medical devices fashionable, such as crystal-encrusted band-aids, can provide an option for consumers who want to keep up their appearance while tending to injuries.
3. Customizable Healthcare Accessories - Offering customizable healthcare accessories, such as crystal-encrusted band-aids, can tap into the growing trend of personalization and self-expression.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of fashionable medical devices, such as crystal-encrusted band-aids.
2. Healthcare - The healthcare industry can tap into the trend of customizable healthcare accessories, such as crystal-encrusted band-aids.
3. Consumer Goods - The consumer goods industry can create new product markets by exploring luxury novelty products, such as crystal-encrusted band-aids.
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