The CRUSO OTAP Collection Was Created with Julien Renault
Michael Hemsworth — December 5, 2023 — Art & Design
References: cruso & design-milk
The CRUSO OTAP collection has been designed by Julien Renault as a series of furniture pieces for the modern home that prioritize a stylish, no-nonsense approach to functionality. The collection is made in Belgium, and consists of tables and benches that are flat-packed for delivery and capable of being easily assembled upon receive thanks to a series of self-tightening connectors. The various pieces are each constructed with a handful of machined parts and Valchromat mass-stained wood panels to accommodate stylish simplicity.
The CRUSO OTAP collection consists of four sizes in total with seven colors to choose from, which encourage the end consumer to mix and match them for a customized appearance. The collection is priced starting at €199 with the full details of each style available via the brand's website.
The CRUSO OTAP collection consists of four sizes in total with seven colors to choose from, which encourage the end consumer to mix and match them for a customized appearance. The collection is priced starting at €199 with the full details of each style available via the brand's website.
Trend Themes
1. Minimalist Furniture - The CRUSO OTAP collection represents a trend towards minimalist furniture design that prioritizes simplicity and functionality.
2. Flat-pack Furniture - The use of self-tightening connectors and flat-packed delivery in the CRUSO OTAP collection highlights the trend of convenient and easy-to-assemble furniture.
3. Customizable Home Decor - The option to mix and match different sizes and colors in the CRUSO OTAP collection taps into the growing trend of customizable home decor.
Industry Implications
1. Furniture Manufacturing - The innovative design and production techniques used in the CRUSO OTAP collection present opportunities for disruptive innovation within the furniture manufacturing industry.
2. E-commerce - The flat-pack nature of the CRUSO OTAP collection and its online availability on the brand's website indicate potential for disruptive innovation in the e-commerce industry.
3. Interior Design - The customizable nature of the CRUSO OTAP collection allows for disruptive innovation in the field of interior design, enabling designers to create unique and personalized spaces.
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