This App Helps Consumers Find Cruelty-Free and Vegan Beauty Products
Rahul Kalvapalle — August 18, 2016 — Tech
References: itunes.apple & couriermail.au
A make-up artist by the name of Charada Hawley has gone ahead and developed an innovative new app that is designed to make it easier than ever for people who use beauty products to go about identifying cruelty-free cosmetics that haven't been tested on animals.
The aptly-named 'Cruelty-Free' app, part of an initiative to expand upon an already existing online database of cruelty-free cosmetics and beauty products, lists over 700 products located around the world but also including local brands.
The Cruelty-Free app is a great way to empower consumers to purchase ethically developed products that haven't been tested on animals. While a lot of people like the idea of cruelty-free products, they find it difficult to follow through on their beliefs, but this app allows them to do exactly that.
The aptly-named 'Cruelty-Free' app, part of an initiative to expand upon an already existing online database of cruelty-free cosmetics and beauty products, lists over 700 products located around the world but also including local brands.
The Cruelty-Free app is a great way to empower consumers to purchase ethically developed products that haven't been tested on animals. While a lot of people like the idea of cruelty-free products, they find it difficult to follow through on their beliefs, but this app allows them to do exactly that.
Trend Themes
1. Cruelty-free Beauty - Cruelty-free beauty products are a growing trend and companies should invest in their development.
2. Ethical Consumerism - Consumers are more conscious of the ethical impact of their purchases and companies must adapt by promoting values such as cruelty-free and vegan products.
3. Mobile Apps for Conscious Consumers - Consumers are relying more on mobile apps to help them make ethical purchasing decisions and companies should develop apps that address this growing demand for ethical products.
Industry Implications
1. Beauty and Cosmetics - Beauty and cosmetic companies must innovate to produce cruelty-free and vegan products that resonate with consumers.
2. Mobile App Development - App developers should invest in creating apps that help conscious consumers make more informed purchasing decisions.
3. Marketing and Advertising - Marketing and advertising agencies should cater to the growing demand for ethical products by creating campaigns that showcase a company's commitment to cruelty-free and ethical products.
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