Cory Ingram's Crude Cologne
lourdes sanchez bayas — March 22, 2008 — Unique
References: urbanpeel
"Crude" by Cory Ingram is definitely a gift for the person who has everything" says the ad.
This is a bottle of real 50 ml of crude oil packaged in a perfume or cologne bottle. This is a limited edition of 50 bottles which have been "uniquely packaged". The price of this small bottle of crude oil is $280.00. The ad says that this is a gift for the person who has everything and to me that is code for: This item is completely useless except as a symbol of status. Good thing it is a limited edition.
This is a bottle of real 50 ml of crude oil packaged in a perfume or cologne bottle. This is a limited edition of 50 bottles which have been "uniquely packaged". The price of this small bottle of crude oil is $280.00. The ad says that this is a gift for the person who has everything and to me that is code for: This item is completely useless except as a symbol of status. Good thing it is a limited edition.
Trend Themes
1. Luxury Commodity - Creating limited edition, luxury versions of common commodities (like crude oil) can ignite status-seeking behavior among consumers.
2. Symbolic Consumption - Marketing products as symbols of status rather than strictly functional necessities can lead to high-priced sales and exclusivity in the market.
3. Commodity Fetishism - Packaging commonly replaced commodities in stylized vessels can evoke a sense of fetishization among some consumers who will pay a premium for the product and the status associated with it.
Industry Implications
1. Luxury Goods - High-end fashion and accessory brands can create exclusive, limited edition luxury items from common commodities like crude oil to appeal to status-seeking, elite consumers.
2. Art - The art industry can create pieces that challenge the way society values certain commodities and material objects, shifting focus onto the symbolic and interpretive value of everyday commodities.
3. Marketing & Advertising - Marketing firms can create campaigns that emphasize the symbolic and status-seeking value of commodities, thus creating a cycle of demand and exclusivity among consumers.
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