Lookbook.nu Makes Dressing Smart Simple
Shelby Lee Walsh — October 3, 2009 — Fashion
References: lookbook.nu
Working much like the online geek haven Digg.com, Lookbook.nu is a website that dictates the coolest in fashion by asking their viewers to vote on user submissions (aka crowdsourced fashion).
The site allows you to post your own cool outfits and have others “Hype” them. The more Hypes you have, the cooler the outfit. One of my favorite features that Lookbook.nu has to offer is that it lists where each item of clothing comes from so that you can go pick it up yourself.
Surprisingly, this crowdsourced fashion insight is actually amazing and helpful for attire inspiration. See for yourself at the link below.
The site allows you to post your own cool outfits and have others “Hype” them. The more Hypes you have, the cooler the outfit. One of my favorite features that Lookbook.nu has to offer is that it lists where each item of clothing comes from so that you can go pick it up yourself.
Surprisingly, this crowdsourced fashion insight is actually amazing and helpful for attire inspiration. See for yourself at the link below.
Trend Themes
1. Crowdsourced Fashion - The trend of crowdsourced fashion continues to disrupt the traditional fashion industry by democratizing style and allowing users to express their own unique fashion sense.
2. Social Media Fashion - Social media platforms dedicated to fashion like Lookbook.nu are disrupting the fashion industry by providing a space for users to discover and share outfit inspiration outside of traditional fashion publications.
3. User-generated Content Fashion - The increasing popularity of user-generated content fashion sites like Lookbook.nu presents disruptive innovation opportunities for brands to collaborate and engage with their consumers in a more personalized way.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of crowdsourced fashion by incorporating more user-generated content into their marketing strategies in order to connect with consumers in a more authentic way.
2. Social Media - Social media platforms can capitalize on the trend of social media fashion by creating dedicated spaces for fashion influencers and enthusiasts to share their style and connect with other like-minded users.
3. E-commerce - E-commerce companies can leverage user-generated fashion content by partnering with influencers and crowdsourced fashion sites like Lookbook.nu in order to provide shoppers with more personalized and authentic product recommendations.
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