Ryanair Will Pay €1,000 for the Best New Fee
Going Like Sixty — March 16, 2009 — Marketing
References: blackbookmag
Ryanair--the airline that came up with the “Pay to Pee” concept--isn’t finished cutting costs and creating fees, but they may have run out of ideas. Ryanair is now offering €1,000 to anyone who can submit the next best idea for a new fee to sock passengers with.
Ryanair obviously believes that all publicity is good publicity--and it’s working. I’m thinking a “Pay Per Garment” would work nicely. Certainly I would pay full fee to be fully-clothed, but hopefully the sweet young things would save as much as possible by wearing as little as possible.
Ryanair obviously believes that all publicity is good publicity--and it’s working. I’m thinking a “Pay Per Garment” would work nicely. Certainly I would pay full fee to be fully-clothed, but hopefully the sweet young things would save as much as possible by wearing as little as possible.
Trend Themes
1. Crowdsourcing Fees - Opportunity for companies to engage customers in creating innovative fee structures.
2. Cost-cutting Strategies - Companies can explore unconventional ways to reduce expenses and create new revenue streams through fees.
3. Publicity Stunts for Brand Awareness - Creative promotional strategies can generate buzz and attract attention to a company's offerings.
Industry Implications
1. Airlines - Airlines can seek input from customers to develop unique fee models and improve their profitability.
2. Hospitality - Hotels and resorts can leverage crowdsourcing to identify new revenue-generating opportunities and enhance guest experiences.
3. Entertainment - Companies in the entertainment industry can explore innovative fee structures to differentiate themselves and create excitement among consumers.
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