'Quero Na Capa' is Getting the Masses to Create Sultry Scenes
Felipe Serrão — September 20, 2011 — Naughty
References: queronacapa.br & crowdoque.typepad
Quero Na Capa, which is roughly translated to "choose the next cover girl model" in Portuguese, is the first crowdfunding site in the world aimed to adult content creation. People can choose which model they would like to see starring in an artistic photoshoot, erotic movie scene, live-streamed striptease and much more.
Professional agents and photographers across the country (Brazil) select and publish models profile on the site, specifying which type of content will be produced and the total amount of funding needed.
Users can then donate any amount of money to reach the sum needed to produce the specified content. Just like any other crowdfunding website, each donation to Quero Na Capa has a special reward, which in this case goes from exclusive access to the content created, participating in the making-of, dining with the model and many other possibilities.
Professional agents and photographers across the country (Brazil) select and publish models profile on the site, specifying which type of content will be produced and the total amount of funding needed.
Users can then donate any amount of money to reach the sum needed to produce the specified content. Just like any other crowdfunding website, each donation to Quero Na Capa has a special reward, which in this case goes from exclusive access to the content created, participating in the making-of, dining with the model and many other possibilities.
Trend Themes
1. Crowdfunded Adult Entertainment - This trend represents an opportunity for adult industry businesses to offer new revenue models and build engaged communities by democratizing decisions around creative direction and content.
2. Gamification of Adult Entertainment - By offering rewards that go beyond content access, such as the opportunity to participate in the making-of or meet the models, business can redefine what customer loyalty looks like in this space.
3. Artistic, Edgy Adult Content - Producing adult content that is not exploitative or objectifying can differentiate businesses in a crowded space and capture a growing market of consumers who value creativity and aesthetics.
Industry Implications
1. Adult Entertainment - Existing adult entertainment businesses can adopt crowdfunding into their business models to generate a different level and type of engagement with their customers.
2. Media and Broadcasting - As the gamification of adult entertainment becomes more pronounced, other media companies and broadcasters could benefit by adopting this approach to create and capture audiences for their own content.
3. Fashion and Beauty - As artistic expression associated with adult entertainment takes center stage, fashion and beauty industries could collaborate with adult content producers to push boundaries and create unique styles and concepts.
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