Crosskix Put a Strong Focus on Function, Fitness and Comfort
Michael Hemsworth — April 23, 2013 — Fashion
References: crosskix & kickstarter
There are many running purists out there who believe training barefoot is the best, but it isn't very realistic for many people in urban areas around the world, which is where Crosskix come in to help make the experience a little bit more organic. Crosskix work by eliminating traditional insoles and encouraging the runner to go barefoot during jogs or workouts.
Made from a unique composite foam that's completely biodegradable, Crosskix pick up where Crocs left off. Instead of being flimsy, unsupportive and unfashionable, Crosskix put the focus back on function and fitness. Looking like a trainer, but featuring such clever design aspects as an embedded drainage system for water/moisture, a supportive outer sole and a snug Velcro closure, Crosskix are starting a new trend in athletic footwear by getting back to basics in uber futuristic style.
Check out the Crosskix homepage for more information.
Made from a unique composite foam that's completely biodegradable, Crosskix pick up where Crocs left off. Instead of being flimsy, unsupportive and unfashionable, Crosskix put the focus back on function and fitness. Looking like a trainer, but featuring such clever design aspects as an embedded drainage system for water/moisture, a supportive outer sole and a snug Velcro closure, Crosskix are starting a new trend in athletic footwear by getting back to basics in uber futuristic style.
Check out the Crosskix homepage for more information.
Trend Themes
1. Barefoot Training - Opportunity for developing innovative athletic footwear that promotes the benefits of training barefoot while still providing support and comfort.
2. Biodegradable Materials - Potential for creating sustainable products by utilizing biodegradable materials for athletic footwear, reducing environmental impact.
3. Functional Design - Demand for athleisure footwear with clever design aspects that prioritize functionality, such as embedded drainage systems and supportive outer soles.
Industry Implications
1. Athletic Footwear - Opportunity for athletic footwear companies to develop barefoot training shoes that combine function, fitness, and fashion.
2. Environmental Sustainability - Growing market for environmentally-friendly products utilizing biodegradable materials in various industries, including athletic footwear.
3. Athleisure Fashion - Potential for fashion brands to incorporate functional design elements in their athletic footwear offerings, catering to the athleisure trend.
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