The CropMobster Site Connects Individuals and Organizations for Good
Rebecca Byers — March 18, 2015 — Eco
References: sfbay.cropmobster & theguardian
CropMobster is a California-based foodsharing service aiming to intervene when surplus food is otherwise headed to compost. Individuals, small businesses and hunger relief non-profits can sign up to receive alerts from CropMobster regarding food surpluses in the area.
Operating by leveraging social media, CropMobster sends alerts through several methods of communication in order to make sure the food finds a use as soon as possible. Additionally, the web platform aims to build a community around foodsharing and initiatives around it, serving as a message board for those seeking working partnerships, organizing events, coordinating donations and much more.
CropMobster is a natural convergence of the concerns around wasted resources and peer-to-peer model, as well as the interest in building a community around it as a way of life.
Operating by leveraging social media, CropMobster sends alerts through several methods of communication in order to make sure the food finds a use as soon as possible. Additionally, the web platform aims to build a community around foodsharing and initiatives around it, serving as a message board for those seeking working partnerships, organizing events, coordinating donations and much more.
CropMobster is a natural convergence of the concerns around wasted resources and peer-to-peer model, as well as the interest in building a community around it as a way of life.
Trend Themes
1. Food Wastage Reduction Services - CropMobster's model can be replicated in other regions and countries to reduce food waste.
2. Social Media Platforms for Social Good - CropMobster's use of social media for altruistic purposes is an opportunity for social media companies to expand their offerings and impact on society.
3. Hyperlocal Foodsharing - CropMobster's alert system can be used as a tool for hyperlocal food sharing services that connects individuals and organizations.
Industry Implications
1. Food Industry - CropMobster creates opportunities for food businesses to donate their surplus food to non-profits and reduce their waste.
2. Social Media Industry - CropMobster's social media-based model could inspire social media companies to develop more altruistic features and engage in social good initiatives.
3. Non-profit/charity Industry - CropMobster could open up new opportunities for non-profit organizations to find donated food and reduce food insecurity in their communities.
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