'Crocs Out the Box' Shares Limited-Edition 3D-Printed Charms
Laura McQuarrie — May 8, 2019 — Business
References: crocs.eu & campaignlive
For a limited time from May through July this spring and summer, Crocs will be hosting a 'Crocs Out the Box' pop-up in London. At the pop-up, fans will be treated to a celebration of artistry, street style and the unique features of the clog-style shoe. Visitors will not only have the chance to purchase a pair of Crocs in six colors but they will also be able to customize their new shoes with limited-edition 3D-printed charms.
In the spirit of creativity, the Crocs Out the Box pop-up will be taken over by artists like Graffiti Life, Eleanor Hardwicke and Ben Rider for a day to showcase the iconic footwear brand's partnerships with the creators. Each artist will be creating artwork that takes inspiration from the way the brand champions self-expression.
In the spirit of creativity, the Crocs Out the Box pop-up will be taken over by artists like Graffiti Life, Eleanor Hardwicke and Ben Rider for a day to showcase the iconic footwear brand's partnerships with the creators. Each artist will be creating artwork that takes inspiration from the way the brand champions self-expression.
Trend Themes
1. Street Style Fashion - Disruptive innovation opportunity: Collaborating with street artists to create limited-edition shoe designs that cater to the trend of self-expression.
2. Customization Experiences - Disruptive innovation opportunity: Integrating 3D-printing technology into retail to offer personalized product enhancements, such as limited-edition charms.
3. Pop-up Retail - Disruptive innovation opportunity: Creating temporary immersive experiences that showcase unique brand collaborations to drive consumer interest and sales.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Utilizing limited-edition collaborations with street artists to attract younger, fashion-conscious consumers seeking unique and personalized products.
2. Retail Technology - Disruptive innovation opportunity: Developing 3D-printing solutions that allow customers to customize and enhance products in real-time within retail environments.
3. Event Management - Disruptive innovation opportunity: Creating and managing immersive pop-up experiences that drive foot traffic and generate buzz for brands and retailers.
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