The Crocs Chameleons Collection is a Playful Fashion Option for Children
Meghan Young — April 23, 2015 — Fashion
Most children love stimulation and the Crocs Chameleons collection gives it to them in stylishly simple way. As though playing on more traditional light-up footwear as well as mood rings, these sandals change color when exposed to sunlight. Beginning as a transparent that transforms into a bright hue, the shoes are made out of a "closed-cell resin Croslite material with photochromic technology for the first color-changing technology in molded footwear," writes Bloomberg.
Available in limited quantities, the Crocs Chameleons collection boasts two models: Crocs Chameleons Translucent Clog for both boys and girls as well as Crocs Chameleons Shirley for girls. Dale Bathum, Vice President of Product
for Crocs, says, "Crocs Chameleons are the latest example of innovative designs we are committed to bringing to market."
Available in limited quantities, the Crocs Chameleons collection boasts two models: Crocs Chameleons Translucent Clog for both boys and girls as well as Crocs Chameleons Shirley for girls. Dale Bathum, Vice President of Product
for Crocs, says, "Crocs Chameleons are the latest example of innovative designs we are committed to bringing to market."
Trend Themes
1. Color-changing Footwear - Develop innovative color-changing technology in other types of shoes and clothing.
2. Photochromic Technology - Explore other applications of photochromic technology in fashion and accessories.
3. Limited Quantity Releases - Utilize limited quantity releases as a marketing strategy for new product launches.
Industry Implications
1. Footwear - The footwear industry can use color-changing or photochromic technology to create unique and playful shoe designs.
2. Fashion - The fashion industry can explore the potential of photochromic materials to create versatile and transformative clothing and accessories.
3. Marketing - Companies in various industries can take advantage of the marketing potential of limited quantity releases to create buzz and drive sales for new products.
3.6
Score
Popularity
Activity
Freshness
