Crocs and Little Big to Create an Edgy Collection
Laura McQuarrie — June 14, 2021 — Fashion
References: crocs.ru & designtaxi
Crocs and Little Big teamed up to create a collection of punk-themed footwear in black and hot pink colors that are adorned with spikes, chains and safety pins. Although fans are used to seeing Crocs outfitted with various charms, this collaboration sets itself apart with much edgier styling than usual. The collaboration with the Russian punk-rave band may seem unusual but it fits right in with Crocs' latest partnerships that have introduced heeled clogs and colorways inspired by popular condiments.
Fans are able to mix and match their favorite Jibbitz charms to personalize the styles and the heel spikes are permanent fixtures, as is the scrawling text on the side of the shoes that spells out "Antipositive" in writing that looks handwritten.
Fans are able to mix and match their favorite Jibbitz charms to personalize the styles and the heel spikes are permanent fixtures, as is the scrawling text on the side of the shoes that spells out "Antipositive" in writing that looks handwritten.
Trend Themes
1. Punk-fashion Collaboration - The collaboration between Crocs and Little Big shows the potential for more unexpected fashion partnerships.
2. Edgy Footwear Styling - The incorporation of spikes, chains, and safety pins on Crocs opens up opportunities for other footwear brands to experiment with alternative designs.
3. Personalized Shoe Charms - Crocs' use of Jibbitz charms highlights the trend towards customizable fashion items.
Industry Implications
1. Footwear - The incorporation of punk styling on Crocs and Little Big's collaboration creates opportunity for other footwear brands to target alternative music fans.
2. Fashion Partnerships - Crocs' recent collaborations with unexpected partners like Little Big highlights the potential for other fashion brands to partner with unconventional collaborators.
3. Personalized Accessories - The use of Jibbitz charms demonstrates the potential for other brands to incorporate customizable elements into their products to attract consumers who want to express their unique style.
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