Maison Margiela and Reebok Release a Black Croafer Design
Maison Margiela and Reebok introduce a special croafer design that is made in a black colorway palette for the season. It is set to join the Spring/Summer 2022 roster and is made using 100% polyurethane materials throughout the entire upper. It is then glued on top of a rubbed sole unit foundation that is borrowed from Reebok's sneaker models such as the Zig Kinetica II and the Zig 3D Storm.
Branding accents of both contributing efforts can be seen across the shoe including the stitching accents on the sidewalls marked in white that are true to Maison Margiela. Additional branding can be seen embossed onto the upper as cut-out accents add an aesthetic touch that nods to both brands.
Image Credit: Machine-A
Branding accents of both contributing efforts can be seen across the shoe including the stitching accents on the sidewalls marked in white that are true to Maison Margiela. Additional branding can be seen embossed onto the upper as cut-out accents add an aesthetic touch that nods to both brands.
Image Credit: Machine-A
Trend Themes
1. Sporty Luxe Footwear - Opportunity for footwear brands to incorporate high-end design elements and materials into athletic-inspired styles.
2. Collaborative Croafer Designs - Opportunity for two brands to bring their unique design perspectives together to create fresh, innovative footwear designs.
3. Polyurethane Materials in Footwear - Opportunity for brands to explore sustainable, animal-free material options for shoe production.
Industry Implications
1. Athletic Footwear - Opportunity for athletic footwear brands to incorporate more high-end design elements and collaborate with fashion brands.
2. Fashion - Opportunity for fashion brands to partner with athletic footwear brands and expand their offerings into the athleisure market.
3. Sustainable Fashion - Opportunity for sustainable fashion brands to explore new animal-free material options, such as polyurethane, for footwear production.
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