The New itsu Crispy Seaweed Thins are Charmingly Branded
Michael Hemsworth — October 5, 2019 — Marketing
The new itsu Crispy Seaweed Thins have been unveiled by the brand as a nutritious snack for children that will offer them a healthful alternative to other options presently on the market. The snacks come in two flavor options including Original and Tomato, which contain just 11 calories per pack along with an array of vitamins and nutrients to make them a tasty yet healthy option. The products address the increasing demand for snacks that are appealing for children, but that also have a nutritious profile to help parents feel good about the foods they're offering to their youngsters.
Marketing Director of itsu Grocery Natalie Sugarman explained the new snacks further saying, "Having already established ourselves as number one UK brand in seaweed, launching a children’s range was the logical next step. The search for healthy, low fat and low sugar snacks that the whole family can enjoy has never been greater. We’re confident crispy seaweed thins for children will be a terrific hit with parents and children alike and will drive incremental sales in the category for retailers.”
Marketing Director of itsu Grocery Natalie Sugarman explained the new snacks further saying, "Having already established ourselves as number one UK brand in seaweed, launching a children’s range was the logical next step. The search for healthy, low fat and low sugar snacks that the whole family can enjoy has never been greater. We’re confident crispy seaweed thins for children will be a terrific hit with parents and children alike and will drive incremental sales in the category for retailers.”
Trend Themes
1. Healthful Snack Options - Creating nutritious and appealing snack options for children to meet the increasing demand.
2. Child-centric Food Products - Developing food products specifically targeted towards children to cater to their unique preferences and nutritional needs.
3. Low-calorie, Nutrient-rich Snacks - Creating snacks that are both low in calories and rich in vitamins and nutrients to provide a healthier alternative for children.
Industry Implications
1. Snack Food Industry - Innovations in developing healthier and more appealing snack options for children that can drive incremental sales in the category for retailers.
2. Children's Food Industry - Opportunities for creating child-centric food products that meet the demand for nutritious and enjoyable snacks for children.
3. Health and Wellness Industry - Developing low-calorie, nutrient-rich snacks to cater to the increasing consumer demand for healthier food options.
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