Trendopoly — March 7, 2007 — Tech
Parents are desperate for new tips and tricks for keeping baby happy, and giving mommy a few extra minutes to herself and marketers are well intune with this desperation. The market is glutted with helpful, thoughtful and just strange appliances, gadgets and tools, all claiming to make parent's lives just a little bit easier.
Some of the weirdest, creepiest inventions include The Bathroom Door Baby Hanger, Potty Mitts and Toppers, Mommy Hands and a Snot Vac. Are these products really necessary? Or are parents being preyed upon, becoming dupeless pawns in a merciless marketing machine bent on making parents their witless victims?
Some of the weirdest, creepiest inventions include The Bathroom Door Baby Hanger, Potty Mitts and Toppers, Mommy Hands and a Snot Vac. Are these products really necessary? Or are parents being preyed upon, becoming dupeless pawns in a merciless marketing machine bent on making parents their witless victims?
Trend Themes
1. Innovative Baby Products - A trend of creepy, yet innovative baby products have emerged in the market to assist busy parents, offering new opportunities for businesses to create and improve these products further.
2. Consumer Gadgets for Parents - The trend of offering unique gadgets specifically made for parents has created a wave of innovative opportunities for businesses to capitalize on by creating and improving their products.
3. Convenience Products for Parents - As parents look for more ways to make their lives easier, the trend of innovative and convenient parenting products have emerged to the market, opening up the business opportunities to cater to such needs.
Industry Implications
1. Parenting Industry - The bizarre baby products trend has created a market within the parenting industry to capitalize on disruptive innovation opportunities by creating and improving products further.
2. Consumer Goods Industry - The trend of creating unique and innovative parenting products has created a significant impact on the consumer goods industry, opening avenues for disruption and innovation in that market.
3. Technology Industry - As technology advances, there is a significant opportunity for businesses to create and expand the baby tech industry by offering unique, innovative and more intelligent gadgets that cater to parent's needs.
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