Zavial's Holiday Cards Play on 'Festive Fears'
Laura McQuarrie — December 19, 2014 — Marketing
References: zavial & packagingoftheworld
If you're a fan of Tim Burton's Nightmare Before Christmas, you're probably going to enjoy these creepy Christmas cards by the Zavial agency. The unusual set of cards are themed around Festive Fears, inspired by a number of very real Christmas phobias. Some of these strange fears include opening presents, getting a kiss under the mistletoe or even the fear of the noise that comes with opening up a Christmas cracker represented by terrifying illustrations of holiday essentials like evergreens and living presents.
Illustrated by Isaac Sutterby, the creative agency printed the creepy designs and shipped them out to clients. In contrast to the many other Christmas cards that offer snuggly images of snowmen, glittery reindeer and warm typographic messages, this is one holiday card that's definitely going to stick in your mind.
Illustrated by Isaac Sutterby, the creative agency printed the creepy designs and shipped them out to clients. In contrast to the many other Christmas cards that offer snuggly images of snowmen, glittery reindeer and warm typographic messages, this is one holiday card that's definitely going to stick in your mind.
Trend Themes
1. Creepy Holiday Cards - Opportunity to create a market for unconventional and eerie holiday cards that stand out from traditional ones.
2. Phobia-inspired Products - Innovative businesses can create products or services based on common phobias, such as fear of opening presents or holiday decorations.
3. Alternative Festive Imagery - Businesses can create non-traditional festive imagery that breaks away from the norm and offers unique experiences for customers.
Industry Implications
1. Greeting Cards - There is potential for the greeting card industry to expand into niche markets by creating off-beat holiday cards that cater towards specific audiences with unique preferences.
2. Holiday Decor - Innovative companies can create alternative holiday decorations with off-beat elements that cater to individuals who prioritize uniqueness in their holiday decor.
3. Design/marketing Agencies - Design and marketing agencies can cater to clients looking to create campaigns that feature distinct imagery and unconventional approaches that challenge the norm.
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