Dolce and Gabbana Reduces Pricing through Supply Chain Management
Christina Butty — June 17, 2009 — Fashion
References: dolcegabbana & wwd
Stefano Gabbana and Domenico Dolce of Dolce and Gabbana are causing a stir in the fashion industry.
The iconic fashion duo has decided to slash prices from 10-20 percent while maintaining their quality and creativity.
This pricing is set to hit for spring season items straight across the board for all Dolce and Gabbana brands.
The pair made the move through a focus on supply chain management.
Implications - When a recession hits, companies need to recognize that most consumers are no longer willing to spend and indulge on goods that are seen as a luxury product. By slashing the price while maintaining brand quality, the company manages to create a positive relationship with the consumer as they demonstrate an understanding of the economic crisis.
The iconic fashion duo has decided to slash prices from 10-20 percent while maintaining their quality and creativity.
This pricing is set to hit for spring season items straight across the board for all Dolce and Gabbana brands.
The pair made the move through a focus on supply chain management.
Implications - When a recession hits, companies need to recognize that most consumers are no longer willing to spend and indulge on goods that are seen as a luxury product. By slashing the price while maintaining brand quality, the company manages to create a positive relationship with the consumer as they demonstrate an understanding of the economic crisis.
Trend Themes
1. Reduced Pricing - By slashing prices, companies can create a positive relationship with consumers during economic crises.
2. Supply Chain Management - Focusing on supply chain management allows companies to optimize processes and reduce costs without compromising quality.
3. Maintaining Brand Quality - By maintaining brand quality while reducing prices, companies can attract cost-conscious consumers without sacrificing their brand image.
Industry Implications
1. Fashion - The fashion industry can benefit from reducing prices and implementing supply chain management strategies to adapt to changing consumer preferences.
2. Retail - Retailers can explore reduced pricing strategies and improve supply chain management to remain competitive in challenging economic conditions.
3. Consumer Goods - Companies in the consumer goods industry can utilize reduced pricing and efficient supply chain management to cater to cost-conscious consumers.
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