Angela Lowe — June 14, 2006 — Lifestyle
References: cgi.ebay & gushmagazine
Steve Babcock, a creative director in Salt Lake City, is auctioning off his right brain on eBay. Now don't get too excited you only get 10 hours of his creative abilities. The current bid is $68 US and the bidding ends June 22. Here's his description on eBay: "While right-brain usage is recommended for advertising/marketing quandaries, it is not limited to such. Other possibilities may include, but are not limited to: marital strain, child discipline, drug trafficking, lawn/garden care, interior design, fashion counsel, online dating advice, body grooming, Idaho, pet care, and dietary setbacks. PLEASE NOTE: All product of my right-brain will be delivered free from any social, moral, or legal obligation or responsibility. Actual execution will be left to the buyer's discretion. Potty and/or crude humor will undoubtedly be exercised in at least one of the five promised concepts. " (eBay)
Trend Themes
1. Personal Branding Economy - Individuals offering unique, creative services for auction or hire is becoming more popular and could disrupt traditional industries.
2. Gig Economy 2.0 - This trend of auctioning off creative abilities can expand the gig economy beyond one-time gigs to longer-term projects.
3. Right-brain Marketing - As more businesses seek creative, out-of-the-box marketing campaigns, the concept of hiring creative directors or auctioning their services could become a disruptive innovation.
Industry Implications
1. Advertising and Marketing - Traditional advertising and marketing companies could face competition from individual freelance creative directors.
2. Digital Marketplace Platforms - Platforms like eBay that offer the ability to auction off unique skills and services could see increased usage and growth.
3. Human Resources - Employers may have to adapt to new methods of finding and hiring creative talent in a more auction-based, individualized market.
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