Protest Become Viral
Jeremy Gutsche — September 9, 2006 — Pop Culture
References: ronaldmchummer & boingboing.net
Create your own McDonald's sign at Ronald McHummer. The site is actually a protest site disgruntled at the fact that McDonald's has distributed toy Hummers in 42 million happy meals. The site has become a viral phenomenon!
"The fast-food chain that helped make our kids the fattest on Earth cut a deal with General Motors to sell future car buyers on the fun of driving a supersized, smog-spewing, gas-guzzling SUV originally built for the military. Use the Ronald McHummer Sign-O-Maticâ„¢ to say what you think of this misguided marketing marriage." - Ronald McHummer
"The fast-food chain that helped make our kids the fattest on Earth cut a deal with General Motors to sell future car buyers on the fun of driving a supersized, smog-spewing, gas-guzzling SUV originally built for the military. Use the Ronald McHummer Sign-O-Maticâ„¢ to say what you think of this misguided marketing marriage." - Ronald McHummer
Trend Themes
1. User-generated Protest Sites - Opportunity for businesses to create platforms for users to express dissent and protest.
2. Viral Marketing Campaigns - Opportunity to create marketing campaigns that can quickly spread and gain widespread attention.
3. Sustainability in Fast Food - Opportunity for the fast food industry to shift towards more sustainable practices and reduce environmental impact.
Industry Implications
1. Social Media Platforms - Opportunity for social media platforms to provide spaces for user-generated protest sites.
2. Advertising Agencies - Opportunity for advertising agencies to create viral marketing campaigns for businesses.
3. Fast Food Restaurants - Opportunity for fast food restaurants to adopt more sustainable practices and promote eco-friendly initiatives.
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