My Kleenex Tissue Dot Com
Jeremy Gutsche — October 11, 2007 — Art & Design
References: mykleenextissue
For just $5, you can create a custom Kleenex Box at MyKleenexTissue.com! At that price point, the customization is clearly a marketing strategy for Kleenex... and I dig it! The site describes, "Let Out Your Creative Juices! Create your own Kleenex® Oval tissue box and bring your personal style and vision to life. Celebrate a special occasion, feature a silly moment or simply show anything that makes you smile. Only $4.99 + shipping."
Thanks to Peter Renton who discovered this and commented on our Mass Customization article:
Thanks to Peter Renton who discovered this and commented on our Mass Customization article:
Trend Themes
1. Mass Customization - The trend of offering customizable products to consumers at an affordable price point, such as creating a custom Kleenex box for $5, presents an opportunity for businesses to drive customer engagement and increase brand loyalty.
2. Personalization - The trend of allowing consumers to personalize everyday items, like a Kleenex box, taps into the desire for individuality and self-expression, providing businesses with a chance to stand out in a crowded market.
3. Direct-to-consumer - The trend of brands selling products directly to consumers through online platforms, like MyKleenexTissue.com, presents an opportunity for businesses to eliminate intermediaries, gather valuable customer data, and build direct relationships with their target audience.
Industry Implications
1. Consumer Goods - The consumer goods industry can leverage the trend of mass customization and personalization to create unique and tailored products that cater to individual customer preferences.
2. E-commerce - The e-commerce industry can capitalize on the trend of direct-to-consumer sales by providing convenient online platforms for businesses to offer customizable products and reach a broader customer base.
3. Marketing and Advertising - The marketing and advertising industry can help businesses leverage the trend of mass customization and personalization to develop targeted campaigns that resonate with consumers and generate brand awareness.
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