Lime Crime's 'Softwear Blush' Boasts a Weightless Formula
Laura McQuarrie — May 2, 2019 — Fashion
References: limecrime & prnewswire
Lime Crime recently added to its colorful cosmetics collection with an all-new Softwear Blush, which has an innovative cream-to-powder blush formula. The lightweight product can be applied with the fingers or built up with a brush to create color that's comfortable yet not harsh and still allows the skin's natural radiance to shine through.
The versatile blush product is available in two finishes—Matte and Glow shades—that can be worn on their own or layered to create even more impactful looks. The Glow finish blush cosmetics are said to act like a soft focus filter on the skin, while the Matte option provides long-lasting natural color.
All of the Lime Crime Softwear Blush products have computer-inspired names like 'petal.jpg' 'flower.ai' and 'firewall,' as well as 'dark web' and 'wifi,' which range from soft pinks to bright berry colors.
The versatile blush product is available in two finishes—Matte and Glow shades—that can be worn on their own or layered to create even more impactful looks. The Glow finish blush cosmetics are said to act like a soft focus filter on the skin, while the Matte option provides long-lasting natural color.
All of the Lime Crime Softwear Blush products have computer-inspired names like 'petal.jpg' 'flower.ai' and 'firewall,' as well as 'dark web' and 'wifi,' which range from soft pinks to bright berry colors.
Trend Themes
1. Cream-to-powder Blush Formula - The rise of cream-to-powder blush formulas presents a potential disruptive innovation opportunity in the cosmetics industry.
2. Versatile Blush Products - The trend towards versatile blush products with multiple finishes and shades creates an opportunity for cosmetic companies to appeal to a wider range of consumers.
3. Tech-inspired Product Naming - The trend of using tech-inspired names for beauty products presents a unique opportunity for cosmetic companies to differentiate themselves in a crowded marketplace.
Industry Implications
1. Cosmetics - The cosmetics industry can improve product offerings by developing more versatile and innovative blush formulas.
2. Beauty Retail - The trend towards versatile blush products with multiple finishes and shades provide beauty retailers with more opportunities to upsell customers.
3. Marketing and Advertising - Cosmetic companies can capitalize on the tech-inspired trend of naming beauty products to stand out in a crowded market by creating unique marketing campaigns.
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