Monastery's Flora Botanical Cream Serum is an In-Between Product
Laura McQuarrie — February 27, 2020 — Fashion
References: monasterymade & refinery29
Monastery's Flora Botanical Cream Serum is somewhere in between a moisturizer and a serum, as the brand describes that its product is "more lightweight than your average cream, but creamier than your average serum." The unique skincare product is crafted from a blend of mixed-weight hyaluronic acids, fruit and floral oils and a soothing aloe base. The firming, brightening and hydrating cream serum was created to address collagen breakdown and offer protection from UV light, moisture loss and more.
There are more and more skincare products that are available by the day and yet people are looking to simplify their beauty routines. As such, a range of unique skincare hybrids are emerging to help consumers save time and clear up cabinet space.
Image Credit: Monastery
There are more and more skincare products that are available by the day and yet people are looking to simplify their beauty routines. As such, a range of unique skincare hybrids are emerging to help consumers save time and clear up cabinet space.
Image Credit: Monastery
Trend Themes
1. Hybrid Skincare Products - The rise in popularity of hybrid skincare products, like Monastery's Flora Botanical Cream Serum, presents opportunities for brands to create innovative products that combine the benefits of multiple skincare categories.
2. Lightweight Cream Serums - The trend towards lightweight cream serums offers opportunities for brands to create products that bridge the gap between traditional serums and moisturizers, providing multiple benefits in one product.
3. Simplifying Beauty Routines - Consumer desire for a simplified beauty routine presents opportunity for brands to create multifunctional products, like Monastery's Flora Botanical Cream Serum, that streamline the number of products needed.
Industry Implications
1. Skincare - The skincare industry can take advantage of the trend towards hybrid products, incorporating unique ingredients and packaging to differentiate from competitors.
2. Beauty - The beauty industry can capitalize on the desire for simpler routines by creating multifunctional products that cater to consumers' needs and values.
3. Cosmetics - The cosmetics industry can explore the trend towards lightweight cream serums as a new product category, offering benefits like hydration, brightening, and firming in one product.
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