Cryptic Text Art From Craig Pop Ups Around Melbourne
Marissa Brassfield — March 7, 2009 — Art & Design
References: westonculture.worklifedesign.au & neatorama
Something's afoot in Melbourne, and a guy named Craig is behind it all. These typewritten faux Craigslist ads are popping up all around Melbourne and feature witty, if lengthy, appeals, testimonials and classified ads. All are signed from Craig.
One of the random gems: "Looking for people who like cake decorating (cupcakes also acceptable). [...] Meet me here promptly at midday Saturday as I have a dentist appointment at 1:45PM."
Implications - The many other typed-out parodies are just as hilarious and could quite possibly have you laughing out loud. This type of graffiti is interesting because it directly involves the viewer, begging them to crack a smile.
One of the random gems: "Looking for people who like cake decorating (cupcakes also acceptable). [...] Meet me here promptly at midday Saturday as I have a dentist appointment at 1:45PM."
Implications - The many other typed-out parodies are just as hilarious and could quite possibly have you laughing out loud. This type of graffiti is interesting because it directly involves the viewer, begging them to crack a smile.
Trend Themes
1. Craigslist Art Parodies - Creating satirical art pieces using Craigslist format opens new opportunities in art and advertising
2. Guerilla Marketing Campaigns - Creative marketing techniques like the one in Melbourne can disrupt the traditional approach to brand promotion
3. Alternative Art Exhibits - Alternative art exhibits featuring unconventional art form can offer fresh ways to experience art
Industry Implications
1. Art - Artists can explore new ways of creating satire using unconventional formats like Craigslist
2. Advertising - Companies can consider using humor and wit in their ad campaigns to connect with audiences
3. Marketing - Companies can use unconventional marketing campaigns like guerilla marketing for brand promotion
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