The Hender Scheme Craft Yourself / Room Shoes Kit is Interactive
Michael Hemsworth — May 19, 2020 — Art & Design
References: online.henderscheme & hypebeast
The Hender Scheme Craft Yourself / Room Shoes kit is a new offering from the brand that provides consumers with a way to DIY their own footwear when spending extended periods of time indoors this spring. The kit includes everything one requires to make a premium pair of leather slippers including the raw leather footbeds, supple upper panels, white thread and a needle. DIYers can follow the accompanying video on the brand's Instagram account along for guidance or simply go by feel to create a pair of shoes they can slowly make before wearing them around their own living space.
The Hender Scheme Craft Yourself / Room Shoes kit is priced at $111 and is one of a growing number of DIY products being created to help consumers keep busy in the midst of COVID-19 pandemic-related isolation.
Image Credit: Hender Scheme
The Hender Scheme Craft Yourself / Room Shoes kit is priced at $111 and is one of a growing number of DIY products being created to help consumers keep busy in the midst of COVID-19 pandemic-related isolation.
Image Credit: Hender Scheme
Trend Themes
1. DIY Footwear Kits - The rise of DIY footwear kits presents opportunities for brands to tap into consumers' desire for hands-on, personalized experiences.
2. Customization - The trend towards customization and personalization of products through DIY kits offers businesses the chance to increase consumer engagement and loyalty.
3. Home-based Hobbies - The growing popularity of home-based hobbies, particularly during the COVID-19 pandemic, offers brands the chance to capitalize on the trend and create new DIY product lines.
Industry Implications
1. Footwear - Footwear companies can leverage the trend towards DIY kits by offering customizable options that allow consumers to create their own unique designs.
2. Crafts - The DIY trend offers tremendous opportunities for both established and emerging craft brands to tap into the growing interest in home-based hobbies and personalization.
3. Retail - Retailers can incorporate the DIY trend into their product offerings as a means of attracting and retaining customers who are looking for more hands-on and personalized experiences.
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