The CR7 Footwear Collection is Inspired by Cristiano Ronaldo's Personality
Rahul Kalvapalle — July 30, 2014 — Fashion
References: cr7footwear
Cristiano Ronaldo isn't just the best soccer player in the world, he's also one of the most style-conscious -- the latter aspect is totally evident when you look at the design of his new premium CR7 footwear collection. The name of the collection borrows Ronaldo's iconic initials and the number he wears on his jersey. The Real Madrid and Portugal ace revealed the project on his Facebook page.
The range of CR7 footwear are inspired by Ronaldo's identity, image and personality. They are targeted towards the premium and luxury fashion segments in the relaxed and casual life style categories.
The shoes meet the most rigorous standards of perfection and performance, a reflection of Ronaldo's own perfectionist attitude that has made him one of the greatest soccer players of all time and a global icon.
Style-wise, the shoes are almost unbearably tastefully designed. They are at once casual but classy, using the highest quality leather. The shoes are 100% made in Ronaldo's beloved Portugal.
The range of CR7 footwear are inspired by Ronaldo's identity, image and personality. They are targeted towards the premium and luxury fashion segments in the relaxed and casual life style categories.
The shoes meet the most rigorous standards of perfection and performance, a reflection of Ronaldo's own perfectionist attitude that has made him one of the greatest soccer players of all time and a global icon.
Style-wise, the shoes are almost unbearably tastefully designed. They are at once casual but classy, using the highest quality leather. The shoes are 100% made in Ronaldo's beloved Portugal.
Trend Themes
1. Premium Footwear Collections - Opportunity for other athletes to create premium footwear collections inspired by their personal brand and style.
2. Luxury Fashion Collaboration - Opportunity for luxury fashion brands to collaborate with sports icons to create upscale and fashionable footwear collections.
3. Identity-driven Fashion - Opportunity for fashion brands to create products that reflect the personality and image of influential individuals.
Industry Implications
1. Sporting Goods - Disruptive innovation opportunity for sporting goods companies to create stylish and high-quality footwear collections inspired by athletes.
2. Fashion and Apparel - Disruptive innovation opportunity for fashion and apparel brands to expand their product offerings by collaborating with sports icons for exclusive footwear lines.
3. Personal Branding - Disruptive innovation opportunity for personal branding agencies to work with athletes and fashion designers to create identity-driven fashion products.
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