Coway Electronic Bidets Get Cheeky in Their Latest Print Campaign
Shelby Lee Walsh — January 26, 2010 — Pop Culture
References: innocean & adsoftheworld
The element of shock never ceases to get ad campaigns media coverage and extra attention and the newest Conway Electronic Bidets ads are no different. With the slogan "We love your tush," their print campaign depicts two puckered mouths that look a lot like -- ahem -- butts.
These cheeky or mouthy (depending which way you look at them) ads by Coway Electronic Bidets were made with the help of advertising agency Innocean Worldwide in Seoul, Korea.
These cheeky or mouthy (depending which way you look at them) ads by Coway Electronic Bidets were made with the help of advertising agency Innocean Worldwide in Seoul, Korea.
Trend Themes
1. Shocking Ad Campaigns - There is a trend of using shock value in ad campaigns to generate media coverage and attention.
2. Cheeky Advertising - There is a trend of using cheeky or humorous visuals in advertising to create a memorable impact.
3. Creative Slogans - There is a trend of using creative and attention-grabbing slogans in ad campaigns.
Industry Implications
1. Advertising - In the advertising industry, there is an opportunity for disruptive innovation by exploring unconventional and attention-grabbing ad campaigns.
2. Home Appliances - In the home appliances industry, there is an opportunity for disruptive innovation by incorporating humor and creativity in product marketing.
3. Sanitary Products - In the sanitary products industry, there is an opportunity for disruptive innovation by utilizing unconventional visuals and slogans to stand out in the market.
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