Hainan Airlines Presented Its New Uniform at Paris Fashion Week
Mary Van Puymbroeck — July 17, 2017 — Marketing
References: cnn & refinery29
Hainan Airlines presented its collection of couture-inspired airline uniforms at Paris Fashion Week.
Designed by Laurence Xu, the uniform takes inspiration from the traditional Chinese formalwear look -- Cheongsam. The dresses feature a low, scooped hemline and images of nature in a beautiful blue and white motif. The Cheongsams are accompanied by Western-style gray capes and fitted jackets to complete the outfits. The overall look is sophisticated, elegant and refined, while maintaining cultural relevancy. The couture-inspired airline uniform portrays an elevated brand identity that suggests roots in both Western and Chinese culture.
Laurence Xu is known for presenting designs that reflect his cultural heritage while maintaining a modern aesthetic. He has been presenting at Paris Fashion Week since 2003. According to Hainan Airlines, the design process took two years to complete.
Designed by Laurence Xu, the uniform takes inspiration from the traditional Chinese formalwear look -- Cheongsam. The dresses feature a low, scooped hemline and images of nature in a beautiful blue and white motif. The Cheongsams are accompanied by Western-style gray capes and fitted jackets to complete the outfits. The overall look is sophisticated, elegant and refined, while maintaining cultural relevancy. The couture-inspired airline uniform portrays an elevated brand identity that suggests roots in both Western and Chinese culture.
Laurence Xu is known for presenting designs that reflect his cultural heritage while maintaining a modern aesthetic. He has been presenting at Paris Fashion Week since 2003. According to Hainan Airlines, the design process took two years to complete.
Trend Themes
1. Couture-inspired Uniforms - The trend of couture-inspired uniforms in various industries presents an opportunity for brands to elevate their brand identity and create a unique customer experience.
2. Cultural Fusion Fashion - The trend of blending traditional and modern elements in fashion allows for disruptive innovation in the creation of culturally relevant designs that appeal to a global audience.
3. Collaboration Between Fashion and Non-fashion Industries - The trend of fashion designers collaborating with non-fashion industries, such as airlines, opens up opportunities for cross-pollination of ideas and the creation of innovative and stylish products.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by incorporating cultural elements into their designs and creating unique collaborations with non-fashion industries like airlines.
2. Airline - The airline industry can leverage the trend of couture-inspired uniforms to create a distinctive brand image, enhance the customer experience, and differentiate themselves from competitors.
3. Hospitality - The hospitality industry can draw inspiration from couture-inspired uniforms to create visually stunning and culturally relevant uniforms for their staff, enhancing the overall guest experience and brand perception.
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