Fashion Mags Skip Rags, Save Money
Jennifer Astle — December 12, 2008 — Naughty
References: pipeline.refinery29
We know that fashion designers often try to be ironic in their designs. Social trends influence fashion trends and vice versa. In the face of the current credit crunch, fashion magazines are imitating the spring runways, where models going bare seemed to be the next big thing (apparently we should be expecting a warm spring).
We know that print magazines often feel the brunt of a bad economy first, but saving money by skipping the couture? Can you imagine what a Chanel birthday suit would look like?
There are always ways to stay classy when implementing nudity as an artistic medium and the two mags that produced these photos (Tar and Gravure) seem to be on to something. Black-and-white photos are a good start, and from a merchandising perspective, a “blank canvas” is always the best way to showcase an item--although I have to ask: How many of you were actually looking at the shoes in the first photo? Anybody?
We know that print magazines often feel the brunt of a bad economy first, but saving money by skipping the couture? Can you imagine what a Chanel birthday suit would look like?
There are always ways to stay classy when implementing nudity as an artistic medium and the two mags that produced these photos (Tar and Gravure) seem to be on to something. Black-and-white photos are a good start, and from a merchandising perspective, a “blank canvas” is always the best way to showcase an item--although I have to ask: How many of you were actually looking at the shoes in the first photo? Anybody?
Trend Themes
1. Fashion Magazines Embrace Nudity - Opportunity for designers to incorporate nudity in their designs and for fashion magazines to push boundaries.
2. Black-and-white Photography - A trend to capture artistic and minimalist aesthetic, offering a unique way to showcase fashion.
3. Influences of Social and Fashion Trends - The interplay between social and fashion trends, where designers utilize social trends as inspiration for their designs.
Industry Implications
1. Fashion Design - Opportunity for designers to disrupt the industry by incorporating nudity as an artistic medium in their designs.
2. Print Publishing - Opportunity for print magazines to disrupt the industry by pushing boundaries and embracing nudity as a way to save costs.
3. Photography - Opportunity for photographers to embrace the black-and-white photography trend and create unique fashion editorials.
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