Cousu de Fil Blanc Packaging References the Raw Materials in the Recipes
Amelia Roblin — February 3, 2012 — Eco
References: cousudefilblanc & thedieline
You don't often see stitching in product wrappings, but Cousu de Fil Blanc packaging incorporates the crafty technique to communicate the careful handmade quality of the lovely soaps inside. Rectangular cuttings of tough printed paper are treated to a single fold and a simple thread seam for an image of minimal processing that reflects its organic contents.
There appear to be at least three different graphic envelopes that protect the locally-made bathroom bars, including one that integrates an earthy photograph of trees and grasses, another featuring city snapshots and one that displays an illustrated urban plan. Presumably these highlight the varied environments throughout Paris and the French countryside. In this case, Cousu de Fil Blanc packaging references the features of the region and the origins of the recipes' raw materials and manufacturing.
There appear to be at least three different graphic envelopes that protect the locally-made bathroom bars, including one that integrates an earthy photograph of trees and grasses, another featuring city snapshots and one that displays an illustrated urban plan. Presumably these highlight the varied environments throughout Paris and the French countryside. In this case, Cousu de Fil Blanc packaging references the features of the region and the origins of the recipes' raw materials and manufacturing.
Trend Themes
1. Handmade Packaging - Incorporating stitching in product wrappings, like Cousu de Fil Blanc, communicates a handmade quality and adds a unique touch to the packaging design.
2. Minimal Processing - Cousu de Fil Blanc's use of minimal processing in their packaging design reflects the organic contents of their soaps, presenting an opportunity for brands to emphasize sustainability and natural ingredients.
3. Regional References - Cousu de Fil Blanc packaging uses images of various environments in Paris and the French countryside to highlight the region's features, presenting an opportunity for brands to showcase local connections and emphasize authenticity.
Industry Implications
1. Handmade Soap - The use of stitching in Cousu de Fil Blanc packaging can inspire innovations in the handmade soap industry, creating unique packaging solutions that reflect the craft and care put into the product.
2. Sustainable Packaging - Cousu de Fil Blanc's minimal processing approach in their packaging design can disrupt the sustainable packaging industry, encouraging brands to adopt eco-friendly materials and design techniques.
3. Local and Authentic Products - Cousu de Fil Blanc's regional references in their packaging design can inspire industries, such as local food and beverage or artisanal products, to highlight their regional connections and promote authenticity.
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